Enterprise Nation

One of the big hits at the music, film and interactive festival, South by Southwest, last week was microblogging platform, Blellow. It's not just another social network, clever web 2.0 name, or indeed a pretty face. It might just be more useful for your home businesses than Twitter.

As a social network, Blellow is more 'network' than 'social'. In fact, it aims squarely at the web working and networking crowd, looking to become the LinkedIn of microblogging platforms, a browser tab apart from the chit-chat of Twitter.

While Twitter and Facebook continue to dominate the mainstream, Blellow offers a platform for microblogging professionals to co-ordinate meetups, find jobs and projects and engage in professional conversation through "groups".

As such, it offers more in the way of statistic and communication management tools than Twitter does by default, as well as public and private groups and a 'kudos' system for a jobs well done.

Whereas Twitter asks, "what are you doing?", Blellow asks, "what are you working on?" - and it gives you 300 characters (as opposed to Twitter's meagre 140) to answer.

• Blellow

Will you be trying out Blellow? Or are you happy with Twitter? Don't see the point in microblogging altogether? Discuss.

– San Sharma

San Sharma is a creative thinker, blogger and designer, as well as a writer on popular culture, technology and business.

• www.sansharma.com